Website Copyediting and Copywriting

You've got 15 Seconds...

That's roughly how long it takes for someone to decide they are interested in your offer or not. So how can you make the most of this opportunity? Through effective website content development which utilises the power of words and the most up to date search engine optimisation techniques.

Making words work for you...

Poorly written website content can adversely affect your search engine rankings as well as your visitor numbers. This means you could be losing potential customers because your copy content is tired and your website is stagnating in the search engines. Whether you are starting a new site or improving an existing one, the words need to engage your potential customers and persuade them you are the solution they have been searching for.

Less Is More...

Most web-users tend to scan text quickly, selecting anything of particular interest or relevance to their quest. Ensuring these visitors understand your message and stay on your site requires professional editing and copywriting skills. Using less "waffle" and more carefully structured copywriting which includes appropriate keyword phrases can increase traffic to your website and help convert half-hearted visitors to fully committed customers.

Search engine optimisation which gets results...

Skilled search engine optimisation techniques applied to your website editing and copywriting work can mean a significant advantage in your rankings. Correctly identifying the words and phrases which will draw visitors to your site must be the starting point of your campaign. We will help you determine what your organisation's core services are and can even conduct research into the terms your ideal audience uses to search for these services. Once you know the keywords and phrases searchers use, ensure they have a prominent place on your site. Then you can promote your call to action and start directing traffic/visitors to your website.

Scarborough Website Design and our editing and copywriting partners at Effective Words understand what makes a website the ultimate medium for selling your products or services.

Client testimonial

"I have no hesitation in recommending Mike for any writing/editing projects, large or small. He has been a pleasure to work with and will not let you down." Les Holmes, OPTA Sportsdata (Leeds).